6 Reasons – Why Live Chat Support Is Important For Medical Tourism Business
Increasingly high quality of customer service is becoming crucial to the future of medical tourism industry. Your customer conversion will grow if you provide a proactive and immediate response to create the memorable customer experience. It could differentiate you from the competitors.
In today’s technology-hungry era, the consumer wants to have instant gratification before, during, and after they make a purchase or consumes a service. They look for open and transparent dialog with the service provider and hence reduce the cycle time to purchase a product or service. Similarly, in the medical tourism industry, we are seeing this trend in consumer behavior where the customers want immediate and accurate information rather than running around.
One of these technologies that are dominating the consumer use is Live Chat. When people are excessively using tools such as SMS/IM, Messengers, WhatsApp, etc. to communicate personally as well as professionally, providing live chat support to engage your customers is critical to building rapport with them. Adding innovative live chat support to your medical tourism patient acquisition processes could transform the experience.
Adding personalized human factor to your medical tourism process while providing solutions to your customer problems will create its own story! Here are six reasons why a live chat support is beneficial:
- Real-Time Interaction with Customers
This helps customers find answers immediately without waiting or going to email, social media or phone. Added convenience helps to build strong relationships and trust, which is required in the medical tourism business. The availability of help and the speed at which this help is delivered creates an enjoyable experience with a center. This allows discussing the available options, setting up consulting with doctors in a personal style.
- Cost Efficient
Live chat increases conversion rate as you can collect all relevant information quickly and provide live advice to customers. This is also very cost effective as it reduces the number of calls that need to be made. Answering customer questions promptly increases customer confidence in your services and helps in their decision-making process.
- Stand Out Amongst Competitors
As medical tourism industry becomes more competitive, it is important to stand out and deliver what many cannot or will not. This live chat can help you focus on understanding your customers’ needs quickly and allow you to provide a customized solution to them before your competition.
- Develop Deeper Customer Relationships
Having a good customer relationship with the patient could not only help with proactively attracting them to your facility for the treatment but also help their friends and family understand the sensitivity and build greater trust. Live Chat process is helping to develop that long-term trust before, during and after the procedure as it represents that you truly care about the wellbeing of the patient and not just trying to sell them a quick procedure.
- Data Analytics
The live chat data can be further analyzed on the level of support you are providing to customers and help you in a continuous improvement process. Having chat transcripts also helps to avoid miscommunications between staff and patients as it is recorded and stored. It can be used as training to improve your customer service and attract more future customers to your clinic. By analyzing the types of questions, concerns, or issues raised by the customers can help your medical tourism program by preparing templates as well as pre-defined responses which can further expedite the care.
- Increase Medical Tourism Conversion Rate
A better experience can only lead to better results and hence more customers. Many medical tourism businesses are proving that providing instant gratification, questions/answers, and live support truly improve customer trust and provide better conversion. The speed and effectiveness as well as reducing miscommunications via written format can only improve medical tourism business performance. This also creates opportunities to upsell and provides additional services as it is an active live communication.
Have you already implemented Live Chat in your medical tourism business? PlacidWay invites to initiate a dialog on how this method can help you engage with the customers and make your international business process more efficient.
Click the button below to learn more about how you can implement Live Chat: