Evaluate As-Is / existing medical tourism environment. This activity includes conducting interviews with all stakeholders such as local medical centers, clinics, doctors, tour operators, tourism providers, travel industry, etc.
Compare current status of medical tourism against industry leaders’ best practices and develop a competitive matrix. The SWOT analysis becomes the basis of establishing the strategic plan.
Analyse supply and demand as it relates to the medical tourism program. The demand analysis is based on various factors such as cultural, tourism, language, geographical location, and other demographic factors.