Finances are an important part of all our everyday lives. Rare are people who do not have to worry about money and who do not have to plan and budget ahead in order to get everything done with the salary that they have. While it is true that a sick person will not care about spending, as long as a cure is found, still choosing the right package financially-wise and planning ahead are important to them and they will do the proper research in order to not over-pay for a service.
Knowing the price that they will pay is an important part of the research routine for many potential international patients. This is especially true for elective procedures which are not necessary for a person to stay healthy, because in those cases they have a choice whether or not to do the procedure, which will make them browse more. You can influence their decision by posting clear pricing and package information online because of the following reasons.
It makes your medical center seem more open
Medical centers usually look to conceal their pricing and package plans simply because the service does not cost the same for everyone. Insurance-carriers will get a different price than uninsured patients, while international patients may get the highest prices, although that is not always the case. However, this is slowly changing and the hospitals are starting to be more open about their pricing. Since an average international patient today is well informed, you should expect that he/she will come to your website already prepared with what prices to expect. By showing the prices you will not only save them the time, but they will also appreciate your openness and acknowledge that there isn’t much to hide about the way you are conducting business, which is always a good thing for a patient to think about a medical center.
It improves the communication with the patients
In business communication, openness is a very important trait. It not only saves the time for both you and the patient, but it also leaves out any causes for confusion. It helps avoid situations where the patient thought they had to pay one price, and then getting surprised by a different amount on their medical bill. This can cause the medical center to lose a customer who might have been perfectly content with the procedure, but also lose the recommendation of the said patient, which can impact future potential patients from coming. Open communication is always the best type of communication, no matter what sphere of life we are talking about.
It helps the patients plan ahead
Going on a trip to have a medical procedure of any nature is hard as it is. It has to be well-organized, the minute details have to be fleshed out, the patient must know how long he/she will be in the hospital, how long is the post-op care, when he/she can get home, where they will stay, how they will get from their place of stay to the hospital, and a lot of other things. You can help your patients by clearly showing them what they will have to spend and what they will get for their money. This way, they will have one or two things less to worry about and will be able to come to the procedure calm and relaxed.
It shows honesty and caring
In the end, a medical center that shows clear pricing and package information shows that they care about their patients through simple honesty. A medical center that has nothing to hide and has no need to obscure the pricing information is a medical center that will not later try to force their patients into paying more (that they are probably unprepared for) through hidden costs. Just imagine working hard to come up with a budget for a procedure, only to later find out that you have to pay even more, without preparation. Anger is probably the first emotion that comes to mind in such situations. And, just like with any business, no one wants to see their customers angry.
Displaying correct information online for the international patients to see shows respect towards all potential patients. In a world full of misinformation, such behavior sets a shining example and conveys feelings of trustworthiness to the patients, which pretty quickly translates into a satisfied customer. As such, you should always try to display clear and transparent pricing information, as the long-term benefits of such move clearly outweighs the little boost in income you might get otherwise, through hidden costs and unclear treatment packages.