Are you ready to face the Global Medical Tourism Competition?

Creating Sustainable Medical Tourism Program

Workshop Agenda 

                                                                                       

–  Introductions

–  Review Workshop Goals and Objectives

–  Workshop Expectations & Principles

–  Understanding Next Generation of Medical Tourism Industry

  • Understanding Medical Tourism Competition

  • Characteristics of Medical Tourism Mainstream Marketplace

  • Medical Tourism Consumer Buying Behavior

–  Creating a Actionable Business Plan

  • Goals & Objectives – Short and Long-term

  • Financial Planning – Budgeting & Expectations

–  Findability

  • Personas Development Exercise

  • Medical Tourism Customer Value Proposition to be a Market Leader

  • Marketing Channel Evaluation & Expectations

–  Sellability

  • Understanding Your Patients and their Needs

  • Human Touch – Nurturing Customer Relationship

–  Profitability

  • TOTAL Customer Satisfaction

  • Return on Investment and Business Sustainability

–  Medical Tourism Infrastructure

  • People – Organizational Requirements

  • Processes – Business Process Management

  • Systems – Tools Requirements such as CRMs, CMS, EMRs

–  Workshop Summary & Wrap-up

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